Vintage Photo Ads

Chances are – if you’re like me – you eagerly awaited the monthly delivery of Modern Photography or Popular Photography to see what new photo gear was out. I can’t say how many of my purchases were based on the advertisements in those magazines, but no doubt that many were. Throughout my research into vintage photography, I have collected quite a few back-issues of those magazines and others. And man, those ads are a perfect window through which to view the world of Madison Avenue during the 20th Century.

It’s interesting to see how these ads evolved over time. In the earliest examples it’s clear that “truth in advertising” wasn’t a phrase anyone had heard. It’s also interesting to see how little of photography was marketed toward women until surprisingly late in the 20th Century (except for WWII years). So, in some ways it’s clear that the shape of advertising morphs to reflect the sensibilities of the times. Looking back at these has been a crash-course in the history of marketing.

So, take a stroll down memory lane. Through the links below, you’ll find over 1,600 vintage ads relating to photography – from 1937 through the 2001. Click on the manufacturer to see their ads through the decades. I think you’ll find some real gems in there. Enjoy!

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*I’m in no way affiliated with any of these brands or companies. This content is provided free for educational, historic and nostalgic purposes.

4 Comments

  1. Good day, recently watched a YouTube video of you process ( I Believe ) 3 rolls of 620 and 120. I came upon 4 rolls of Kodacolor / C-22 from my parents’ estate. I’m looking for a lab who may be able to process them, or a recommendation, or comment if they would have survived since being exposed. I would appreciate any suggestions on how to move forward. Thank you so much, Paul Andes, Lakeside, MT. 406.314.1656

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    1. Hi Paul!

      Since the C-22 process is obsolete, I doubt there is anywhere that would be able to process it to get color results. I have heard, however, this film can be processed using black & white processes.

      Two labs that i found can do this:

      Old School Photo Lab – in NH

      oldschoolphotolab.com

      And

      The Camera Shop – in MN

      thecamerashop.com/site/product/film-processing/cx

      Hopefully one of these can help you out. I’m sure there are some family treasures on those rolls!

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      1. Hello Steven, thanks for the recommendations. I will reach out to them and see what they may be able to offer. I’m hoping to be pleasantly surprised….and if not, at least I won’t be wondering what MAY be on there. Cheers and thanks again….. Paul

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